Funnel FoundryFunnelFoundry

    For B2B SaaS

    Score demo copy and nurture leads.

    Trial pages, onboarding emails, and sales follow-ups — scored on the same five factors, so activation and replies never guess.

    Score Your SaaS CopyTry the scorer
    Trial & onboarding copy Five-factor score Verified lead lists

    The leak

    Where it quietly loses momentum

    Three quiet leaks undercut most funnels — all of them fixable copy.

    Trial pages that don't activate

    Unclear value means users sign up and never come back.

    Onboarding emails that get ignored

    No clear next step, so the 'aha' moment never lands.

    Outbound that sounds like everyone else

    Cold emails read like a template and get deleted in seconds.

    How it works

    Four passes, one funnel

    01

    Score trial & onboarding copy

    Check the copy that activates users before it ships.

    See it
    02

    Rewrite activation emails

    One click reworks the draft to your brand voice.

    See it
    03

    Enrich ICP leads

    Verified, filtered lists of the accounts you actually want.

    See it
    04

    Keep sales replies in one inbox

    Every inbound reply lands with full context.

    See it

    Try it

    Watch the same rubric score two drafts

    Switch between weak and strong copy. Scored with the same five-factor rubric as the platform — Clarity, Specificity, CTA strength, Persuasion, and Trust.

    Illustrative scores · same rubric as the platform

    Weak onboarding email

    Thanks for signing up. Our platform has many features. Please explore your dashboard.

    Highlights: poor & critical passages 5-factor score
    0/ 100
    Clarity
    60
    Specificity
    36
    CTA strength
    34
    Persuasion
    46
    Trust
    35

    Why it works

    Real mechanics, no guesswork

    One rubric for activation

    The same five factors score trial pages, emails, and follow-ups.

    Highlights show what to fix

    Inline severity notes name the passage that's losing you activations.

    Brand-voice rewrites

    Every email and page stays on-voice, so outbound doesn't sound templated.

    In action

    Before and after an onboarding email

    The same welcome email, before and after a Rewrite Copy pass.

    Original welcome email

    Thanks for signing up. Our platform has many features. Please explore your dashboard.

    42 / 100Feature-first, no clear next step

    Everything in one platform

    Built for how you actually work

    Trial page scoring

    Learn more

    Score the copy that activates users.

    0
    Conversion Scoreout of 100
    Roast My Content
    Clarity
    84
    Specificity
    61
    CTA strength
    58
    Persuasion
    76
    Trust
    45

    Make the CTA an explicit action verb with a low-friction next step.

    Onboarding & lifecycle rewrites

    Learn more

    Rework emails to your brand voice.

    Headline

    Buy our software now for the best results

    Direction · lead with the outcome, not the product

    Rewrite CopyBrand voice · Direct
    ↓
    Stop guessing — start converting with AI-powered copy.

    ICP lead lists

    Learn more

    Verified, filtered accounts for outbound.

    Leads (12)Jobs
    Scrape Leads
    NameEmailStatus
    Marco ReyesvalidImported
    Liza CuevasriskyImported
    Paolo DizoninvalidImport
    Kat OcampovalidImport

    Sales & support inbox

    Learn more

    Inbound replies with full context.

    DE
    D. Enterprises
    Deal2m
    Renewal quote — D. EnterprisesThanks for the quote — can we lock in the annual rate?
    3 msgs
    RO
    R. Ortiz
    R. Ortiz1h
    Feedback on the launch emailLoved the subject line. One tweak on the CTA…
    2 msgs· Outgoing
    GE
    G. Escudero
    G. Escudero3h
    Re: pricing questionAsked about the Pro tier for the team…
    5 msgs
    AS
    A. Santos
    A. Santos6d
    Onboarding follow-upNo response yet — 6 days since last reply.
    1 msgs· Outgoing

    FAQ

    Questions from product teams

    Ready to score your activation copy?

    Score trial pages, rewrite onboarding emails, and enrich your lead list.

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