Funnel FoundryFunnelFoundry

    For B2B SaaS

    Score demo copy and nurture leads.

    Trial pages, onboarding emails, and sales follow-ups — scored on the same five factors, so activation and replies never guess.

    Score Your SaaS CopyTry the scorer
    Trial & onboarding copy Five-factor score Verified lead lists

    The leak

    Where it quietly loses momentum

    Three quiet leaks undercut most funnels — all of them fixable copy.

    Trial pages that don't activate

    Unclear value means users sign up and never come back.

    Onboarding emails that get ignored

    No clear next step, so the 'aha' moment never lands.

    Outbound that sounds like everyone else

    Cold emails read like a template and get deleted in seconds.

    How it works

    Four passes, one funnel

    01

    Score trial & onboarding copy

    Check the copy that activates users before it ships.

    See it
    02

    Rewrite activation emails

    One click reworks the draft to your brand voice.

    See it
    03

    Enrich ICP leads

    Verified, filtered lists of the accounts you actually want.

    See it
    04

    Keep sales replies in one inbox

    Every inbound reply lands with full context.

    See it

    Try it

    Watch the same rubric score two drafts

    Switch between weak and strong copy. Scored with the same five-factor rubric as the platform — Clarity, Specificity, CTA strength, Persuasion, and Trust.

    Illustrative scores · same rubric as the platform

    Weak onboarding email

    Thanks for signing up. Our platform has many features. Please explore your dashboard.

    Highlights: poor & critical passages 5-factor score
    0/ 100
    Clarity
    60
    Specificity
    36
    CTA strength
    34
    Persuasion
    46
    Trust
    35

    Why it works

    Real mechanics, no guesswork

    One rubric for activation

    The same five factors score trial pages, emails, and follow-ups.

    Highlights show what to fix

    Inline severity notes name the passage that's losing you activations.

    Brand-voice rewrites

    Every email and page stays on-voice, so outbound doesn't sound templated.

    In action

    Before and after an onboarding email

    The same welcome email, before and after a Rewrite Copy pass.

    Original welcome email

    Thanks for signing up. Our platform has many features. Please explore your dashboard.

    42 / 100Feature-first, no clear next step

    Everything in one platform

    Built for how you actually work

    Trial page scoring

    Learn more

    Score the copy that activates users.

    0
    Conversion Score5 conversion factors analyzed
    Fixable Highlights● Live Audit
    DRAFT COPY ANALYZED2 HIGHLIGHTS

    Stop leaving money on the table with weak copy. Start converting with one system.

    ⚠️ weak copy · Low Specificity⚠️ one system · Clarify Offer
    Clarity
    84High
    Specificity
    61Moderate
    CTA strength
    58Fixable
    Persuasion
    76Strong
    Trust
    45Needs Trust
    💡Make the CTA an explicit action verb with a low-friction next step.

    Onboarding & lifecycle rewrites

    Learn more

    Rework emails to your brand voice.

    Brand Voice Profile · Direct & Benefit-Led
    ✓ Direct✓ Benefit-led✓ Approachable✓ Zero Jargon
    Directness: 94%Clarity: PeakJargon: 0%● Guardrails Active
    ORIGINAL DRAFT · VIOLATIONS DETECTED2 FLAGS

    Buy our software now to synergize growth and get the best results.

    ✕ Pushy imperative ('Buy now')✕ Corporate buzzword ('synergize')
    ⚙️ Rewriting to Company Standards...Rule: Lead with the outcome, remove aggressive phrasing & corporate jargon
    ✓ BRAND-VOICE COMPLIANT REWRITE100% MATCH

    Stop guessing — start converting with AI-powered copy tied to revenue.

    ✓ 100% Guardrail Match · Directness: 98% · Reading Level: Gr 7 · Conversion Lift: +34%

    ICP lead lists

    Learn more

    Verified, filtered accounts for outbound.

    Leads Scraped (148)Verified (136)
    ✓ Verifier in placeScrape Leads
    Prospect & RoleCompanyVerificationPipeline
    Marco ReyesHead of Growth
    Northstar Logistics
    valid99%
    Imported to CRM
    Liza CuevasVP Marketing
    Meridian Labs
    riskyCatch-all
    Imported to CRM
    Paolo DizonDirector
    Atlas Retail
    invalidBounced
    Import
    Kat OcampoHead of Sales
    Harbor Logistics
    valid98%
    Import
    Carlos TanOperations Lead
    Apex Global
    valid99%
    Import
    ⚡ Built-in scraper + real-time verifier · Straight to CRM with zero add-on tools

    Sales & support inbox

    Learn more

    Inbound replies with full context.

    Gmail (12)Outlook (4)SMTP (2)
    Auto-linked to CRM
    MAILBOXES
    founder@12
    sales@4
    outbound@2
    CRM VIEWS
    💼Deals9
    👥Contacts18
    ● Live Synced
    DE
    D. Enterprises
    Deal2m
    Renewal quote — D. EnterprisesThanks for the quote — can we lock in the annual rate?
    3 msgs
    RO
    R. Ortiz
    R. Ortiz1h
    Feedback on the launch emailLoved the subject line. One tweak on the CTA…
    2 msgs· Outgoing
    GE
    G. Escudero
    G. Escudero3h
    Re: pricing questionAsked about the Pro tier for the team…
    5 msgs

    FAQ

    Questions from product teams

    Ready to score your activation copy?

    Score trial pages, rewrite onboarding emails, and enrich your lead list.

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